Film • Video Editing • Photography • Concepts • Color Grading • Marketing & Strategy

Our vision

The world around us is becoming increasingly centered on the visual. From films and commercials to outdoor visual concepts, Liquid Cake focuses on creating and developing inspiring ideas and images that you should feel and almost taste.

A name that holds promise and is also our proposition

A fully integrated film production company from pre through post production. We are here for through the whole process. Our name is a homage to our cause:


When we started nine years ago, we knew the name of our company had to share our vision of being the best full service film production company.  From marketing strategies to film and post production, we have built our network of highly skilled professionals to meet all your needs in a quick and professional manner. We have made it a fluid and organic process hence we chose Liquid to represent our fluid process.


We pride ourselves on our story telling skills. We build the story with you taking into account the idea, the atmosphere and tempo. Together all those parts will come together to create something that your target audience will absorb and can almost taste. They’ll eat it all up, like cake. We give them a solid story they can sink their teeth into and that everyone loves. After all, who doesn’t love cake? It is all about passion, vision, creativity, technical knowledge and skills and above all having a lot of fun and dedication in our work. So whether we do an assignment for Heineken, for Apple or for local businesses, as liquid as we are we always make something special out of it


Over the years, we have been working for many different brands. Examples include Albert Heijn, Tommy Hilfiger, McDonalds, Yes We Can Clinics, Lidl, HEMA, DISA International, Remia, Volker Staal en Funderingen/VolkerWessels, Coca Cola, Oil of Olay, MTV, Municipality of Amstelveen, Incision, Samsung, Deniz Bank, Amsterdam Cares, Swisscom , Grolsch, Treasure Dim Sum, Voedingscentrum, Fun Cakes, Parrano, Siemens, ING.

For Tommy Hilfiger we did all the color grading and video editing for different in-store film campaigns which were all recorded in New York. We did a total of 16 films and each film was also delivered separately in 3 different edits on different canvas sizes. Production was a collaboration between DAS Werk Amsterdam and Liquid Cake.

Liquid Cake made this beautiful film about the founder of the Yes We Can Clinics. There was a lot of trust involved because of the fact that this was not just an ordinary story. We did a lot of research on forehand and we had intensive one on one conversations just to get the story right.

“Roland and his team managed to get 30 years of my life in 3 minutes of film. Our wish was to visualize my life powerfully and purely in order to give the future families we treat the recognition and confidence. They did this very nicely. Roland is a pleasant and very creative professional.”

Jan Willem Poot, Founder and CEO Yes We Can Clinics International

We shot almost 300 online cooking instruction videos for Albert Heijn/Allerhande and Savory USA. The videos were all filmed, color graded and edited in our studio in Amsterdam. The instruction films were all produced and filmed over a period of 15 month in close collaboration with MPG Group and Duivelseiland Fotografie Producties.

For Heineken we filmed this packshot after which the animation could be completed by Smoke & Mirrors Amsterdam. The film production was a collaboration between Smoke & Mirrors and Liquid Cake Amsterdam.

Liquid Cake was commissioned by Khanna Reidinga to film the commercial for the premium HI-Tec V-Lite Wildfire Shoe. We shot the commercial with a Canon C500, Odyssey 7Q and Canon Cinema lenses. All the additional FX were done in Adobe After Effects.The final color grading and video editing was done in DaVinci Resolve Studio at our studio in Amsterdam.

For Parrano Liquid Cake was commissioned by Social Agency Hammerfest to film a variety of online campaigns. The films were shot in collaboration with Duivelseiland Fotografie. All further edits, grading and animations were done by Hammerfest. We were only responsible for making the food look as tasty as possible.

Over a periode of 2 years we made a total of 3 film documentaries for Volker Staal en Funderingen, part of the Koninklijke VolkerWessels Group. The projects concerned the sinking of the two caissons in IJmuiden for the new lock gates. We also filmed the expansion under Paleis het Loo in Apeldoorn for the benefit of the new museum. The project in IJmuiden, which was done by Volker Staal en Funderingen was a unique project which no other company in the world has ever managed to realize. During the time span of the entire project we were constantly updated about every technical aspects during the project. In addition to the film production we also made a 3D animation of the project as well as a time-lapse registration.

“VSF brought in Liquid Cake to film our specialist projects. We are very pleased with the professional way in which they have handled this. The way of communicating and acting was very extensive and the feedback was more than good. We are therefore very satisfied with the final result.”
Laurent van Mansfeld, Managing Director Volker Staal en Funderingen

DISA International is a large international offshore company based in Belgium with offices around the globe. In Berlin (Germany) DISA International had just finished a project where two railways had to be connected without disturbing the daily city live of Berlin. Because of the technical difficulty of the project DISA was looking for a partner who could translate this project into a technical 3D animation. Liquid Cake has gone through all the technical ins and outs and in constant close consultation with DISA we developed the 3D animation.

zuid as, portret, film, liquidcake

For the Municipality of Amstelveen we created a campaign film to interest people to work for the municipal of Amstelveen.

“Creativity, combined with flexibility and a good sense of quality in relation to our wishes are aspects that have resulted in a beautiful product.”

Hans Schekermans, Project Director Gemeente Amstelveen

All copyrights are reserved to Liquid Cake Advertising and Film Production Company Amsterdam